Hello, Handsome and Beautiful Creatures of Earth!
I wanted to do a quick shout out this week to As Is, a cool new Craft Beer bar on 50th St. and 10th Ave. in Hell’s Kitchen, NYC.
I was invited here by my awesome (also craft beer fanatic) friends, led by Brandon, who had been telling me about this place for a while and texting pictures of their beer menu each time he showed up there, as a reminder that he was cooler than I was because he was at a new Craft Beer bar and I wasn’t (how dare he?).
I got there a little earlier than Brandon, Clint, Rick, and Samson, who all came in a cab from Brooklyn (plus it was raining), and I ordered an Other Half Equinox/Topaz, a bright, citrusy Double IPA, dried off from the stormy weather outside (I didn’t have an umbrella) and made a Facebook Live video talking about beer and general silliness.
Clint flipped because they still had a keg of Tröegs Brewing Company Nimble Giant, a super nicely balanced Double IPA, with notes of pine, orange citrus, and cherry sweetness from the malt. I’ve dubbed this beer the “Heady Topper of Pennsylvania” (please don’t be triggered by this. I’m silly.)
Brandon flipped because they had a Modern Times takeover, featuring some awesome hop-forward IPAs and Pale Ales, and a few roasty, toasty Imperial Stouts. The highlight for me was the Orderville IPA, hopped with Mosaic (I WILL SING MOSAIC’S SWEET, SWEET SONG FROM ON MOUNTAIN HIGH!) and Simcoe (DITTO!). It was like sipping on tropical punch. Also try: Blazing World, a Red IPA, and Fruitlands Gose (my favorite one is the Apricot variant!).
I did one more Facebook Live video (THE FUTURE) interviewing the boys and again, being generally silly… Check that out HERE!
Brandon, one of the owners, was behind the bar that evening, and was super hospitable, and very excited about what a great fit they were for Hell’s Kitchen (they’re practically neighbors with Pony Bar, and just a few blocks from Beer Culture, two heavy hitters in Hell’s Kitchen and in the NYC Craft Beer scene). I think these guys will do just fine.
I didn’t have a chance to eat anything on my first visit, but I’ll absolutely come back and eat from their menu of small plates and sandwiches (if the words “Burrata with 18 month Prosciutto” don’t make you salivate, then you’re a robot).
Absolutely check this place out (great for stopping by for amazing craft beer, food, and cocktails after a Broadway show!)
I’ll leave you with a really cool photo that Clint took, check him out, he’s @bktexan on Instagram!
As Is on Instagram: @asisnyc